Following the success of the Kenyan Dawn sustainable coffee introduced earlier this year, the Malawi Garden tea directly supports the growers, families and local community of the Kawalazi tea plantation in Malawi, one of the world’s poorest nations.
John Collins, managing director of vending machine supplier Kafévend has worked closely with Flavia to add the sustainable tea to the dozens of beverage options offered to its clients the length and breadth of the mainland UK. “With thousands of vending machines in workplaces around the country, Kafévend is uniquely placed to make a real contribution to the brighter tomorrow scheme for sustainable and fair-trade tea and coffee production in originating countries.”
Sales of sustainable coffee drinks in vending machines have increased by as much as 44% in recent years, indicating a growing appetite for great tasting hot drinks with a social conscience. Adding the first sustainable tea to the Kafévend vending machine menus will allow UK workers to continue to enjoy the great taste they have come to expect from Flavia and Kafévend while knowing that they have made a difference to communities in developing nations with something as simple as the morning cuppa.
An amber tea with a distinctive yet mild and subtle character, the Malawi Garden tea from Flavia can be enjoyed at any time of the day. Flavia’s brighter tomorrow programme of
sustainable teas and coffees channels investment directly to farmers at origin. The scheme helps growers to improve production efficiency and bean quality to directly support surrounding communities.
Editor’s Note: Kafévend is represented by online advertising consultancy, Top Position. Please direct all media questions including high resolution image requests to Rebecca Appleton. Email: Rebecca@topposition.co.uk or Tel: 0800 094 9001
Thursday, 20 December 2007
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