The unofficial favorite footwear of kids (and many adults), Crocs now can escape the landfill when feet outgrow or overwork them.
Crocs has launched a recycling program called Soles United with a goal of collecting more than 2 million donated pairs of the cloglike resin shoes in 2008. They'll be ground into new material and remanufactured to provide some people around the world with their first-ever pair of shoes.
More than 1 million pairs already have been donated through the program. Last fall 20,000 pairs were sent to Raising Malawi, co-founded by Madonna and author Michael Berg to help children in the African country.
Consumers can donate Crocs (sorry, no knockoffs) at participating retailers, or send them to Crocs' collection centers. Check solesunited.com for details.
Sunday, 10 February 2008
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