Joely Richardson Speaks About Her Emotional Trip to Malawi

The Hollywood star helps launch ‘Be Water Wise’ campaign to end 4000 child’s deaths each day

Hollywood beauty Joely Richardson, who starred in hit series Nip/tuck and Disney’s 101 Dalmatians, has returned from Malawi where she went on an emotional trip to raise awareness of the one billion people in developing countries who do not have access to safe drinking water.

With no running water, these families have no choice but to drink from contaminated rivers and streams which leads to more than 4,000 children dying unnecessarily every day. As a result Joely is calling on the British public to support the ‘Be Water Wise’ campaign, which aims to donate a total of 80 million litres of safe drinking water to children in developing nations.

The programme has already provided 1 billion litres of clean drinking water for children and their families in need around the world. Working in partnership with Children’s Safe Drinking Water Programme and Five and Alive, Ariel has pledged to donate 10 litres of safe drinking water per special pack purchased in the UK – equivalent to a week’s supply of drinking water for a small child in the developing world. The initiative will enable the public to help get safe drinking water to families in countries that need it most.

With your help, the partnership can continue to expand these efforts and provide immediate relief to families in crisis in countries including Uganda, Kenya, Malawi, Pakistan, Democratic Republic of the Congo and Ethiopia. Clean water will be supplied to the countries using PUR™ Purifier of Water technology – sachets of a powder that cleans and purifies litres of water to World Health Organisation standards for safe drinking water, importantly reducing diarrhoeal illness.