Celtel Malawi changes name to Zain

One of the major mobile firms in Southern African country Malawi, Celtel on Friday changed its name to Zain a move which according to the firm is expected to bring in more goodies.

The mobile firm which has over 1 million customers also changed its red colours well known with Celtel as well as its tag of “Making life better” to maroon with a tag line of “A wonderful world.”

Zain Malawi Managing Director Fayaz King said the rebranding of the firm from Celtel to Zain underlined their ambition to become top 10 global mobile telecommunications company by 2011.

King described the Zain Group, the leading telecommunications mobile provider in 22 countries across the Middle East and Africa as one of the fastest growing telecommunications in the world with over 50 million customers.

“Today sees the Zain Group, the leading telecommunications mobile provider in 22 countries across the Middle East and Africa re-brand its operations in Africa from Celtel to Zain,” he said.

The mobile firm joins its parent group having marked a phenomenal one million customers early last month.

Zain Group last week announced that for the first half of this year, it has recorded consolidated revenues of US$ 3.488 billion, an increase of 26 percent compared to the same last year.

The Zain brand is wholly owned by Mobile Telecommunications Company KSC, which is listed on the Kuwait Stock Exchange.